Maximizing Event ROI with Innovative Technology

Maximizing Event ROI with Innovative Technology

Event ROI seems to get all the attention, and for good reason. For those who don’t know, ROI stands for return on investment, and who doesn’t like a positive net return? Scoring a high ROI is always the goal; however, why settle for okay when you can achieve maximum...
The Guest Experience: Interactive Entertainment  

The Guest Experience: Interactive Entertainment  

Lately, I have been loving this new trend, also known as interactive entertainment. What better approach to ensure event success than by having guests physically engage with a prompt or a gimmick instead of just observing it? Remember that our brains register...
Peach Fuzz, the Pantone Colour of the Year 2024

Peach Fuzz, the Pantone Colour of the Year 2024

What a beautiful shade! Ever since I remember, I have always loved to incorporate the colour of the year into my event designs, and this year is no different! Peach Fuzz is here and ready to inspire with its symbolism of nurturing, empathy, and compassion, with a...

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