Planning an event alone can either be your greatest way to save a buck or your worst nightmare especially when you face the top event planning challenges that can make or break the big day. Let us face it: not all of us are built to run a large-scale event. Even if you have successfully executed one before, that does not guarantee the same results the next time.
Funny enough, we as humans sometimes unintentionally lack the capacity to see the big picture, so you can believe it is almost too easy to forget something or botch your event planning with the smallest mistakes. Just imagine forgetting the catering—I get nervous just thinking about it!
By now, you are probably wondering, “Well, it is all about luck, and that would not happen to me.” Until it does. And this is precisely why I started offering consulting services for the brave ones who just need a helping hand—not a whole crew, like a full production team.
If you are not convinced that you need one, maybe the next 10 points will change your mind.
1. Not Enough Planning Staff
Many of us struggle to recruit the right people for the job, let alone accurately estimate how many staff members are needed to ensure quality service. That is an entirely different challenge. Having someone with experience and connections in the industry is invaluable. They can not only offer advice but also help solve the manpower problem without overwhelming your team.
2. Not Enough Time
It all seems nice and breezy until the deadlines start piling up, or worse, you have to plan an entire event in a matter of days. Having someone who handles deadlines and this type of stress every day is a must, as an event consultant can set timelines, prioritize tasks, and do it all without sacrificing quality.
3. No Event Design
Imagine Building a Complex Structure Without a Blueprint
Where do you even start? Events are no different. They require so much more than just an empty space, some punch, and a playlist. Every event is unique and deserves the same level of care and precision you’d put into constructing a skyscraper.
Here is the thing: event planning is crucial. It’s not just a flowchart of tasks; it is the blueprint that determines how your event resonates with your audience and aligns with your brand. The details matter, because each decision—big or small—translates into an experience that reflects your values and leaves a lasting impression.
Why not let an event consultant handle all that hard work for you?
4. No ROI Plan
Why just throw an event when you can profit from it? Return on investment, or ROI, is the key factor in determining whether an event justifies its budget. An event consultant can help you figure this out without compromising your vision.
5. No Event Budget
As much as we would like to believe that money grows on trees, unfortunately, that is not the case. Having a consultant help generate a realistic budget, identify cost-saving opportunities, and manage expenditures efficiently is only one step towards guaranteeing a successful event.
6. No Critical Path
Having an event consultant to oversee milestones, ensure no details are missed, or double-check everything is always better than simply winging it.
7. No Marketing Strategy
Aside from planning an event, how would the audience know about it? Have you ever heard the saying, “If a tree falls in the forest, did anyone hear it fall?” The same applies here—we want to maximize exposure and visibility and by having an event consultant on your team, they can help you tailor the most effective marketing campaign.
8. No Risk Management Plan
Planning an event, especially a large-scale one, is not for the faint of heart. It involves taking risks, putting down deposits, and crossing your fingers that everything booked goes as planned. However, that is not always the case. Having a consultant to prepare a so-called Plan B for unexpected circumstances—where elements involving technical, safety, and logistical aspects are handled—ensures the event’s continuity without compromise.
9. No Environmental and Sustainable Plan
In an overconsumer society, we must make efforts to practise sustainability by reducing waste and implementing eco-friendly solutions. If it seems impossible, you may be missing out on the expertise of an event consultant to accomplish that mission.
10. No Carbon Neutral Event Plan
If you are not considering carbon footprints, then you are doing it wrong. Have an event consultant assist you in creating effective offset strategies and ensuring your events align with green initiatives.
Conclusion
While hiring an event consultant is not a must, it is simply a necessity. When in doubt, why not count on an expert? Collaborate and request a quote today!
